How to Sell your Eugene or Springfield House in a Buyer’s Market

When you are trying to sell your home in a buyer’s market, it can be quite challenging to stand out from the rest. If you own a home in Eugene, Oregon and are thinking about selling it, here are some ideas to help you do just that – even if there are lots of houses for sale in your area.

The bottom line is this: no matter what the market is like, people are buying homes in Eugene. So all you have to do is find the right combination of smart-thinking strategies to help you sell quickly and at a price you want to sell for.

Sound Strategies for Selling Your Eugene, Oregon House

Here are a few smart strategies you can employee at any time to help you attract more buyers and offers on your house in Eugene.

Offer Incentives

One great way to stand out from the crowd is to offer things that they are not offering. For example, you could decide to offer to cover closing costs instead of leaving this up to negotiation. Or, you could offer a credit on items that need to be fixed up in the house. Additionally, you could consider offering to furnish part or all of the home. Though it’s a bit much for more moderate homes, in some cases we’ve even seen people offer a boat! The key is to think outside the box so that you stand out in the mind of the buyer. Get creative and think about what’s unique about your property and neighborhood. If nothing else, make your ad uniquely memorable.

Cover the Costs of Any Repairs

If you are in a situation with a buyer and they bring up the idea of negotiating some repairs. Think of the impact it would make if you just stopped them right there and told them you’d cover all repair costs. This could be the deciding factor if a buyer is on the line and can help you reel them in before they start thinking about other houses in the area. One key here, if you are going to offer to pay for repairs, make sure your house is priced accordingly upfront so you don’t end up ruining your profit margin.

Get the Right Price…the First Time

One thing first time sellers fail to understand far too often is the negative impact a reduction in the price of your house can have on your ability to attract new buyers. The reason this can be harmful is that all past prices are public for buyers to see. Buyers, therefore, will know the price has dropped. In some cases, this signals a red flag about the property that can scare of buyers. It could make you look like you aren’t aware of what your house is worth, or perhaps aren’t on the level about the whole deal. The bottom line, you are going to scare off prudent buyers – something you should not do in a buyer’s market, or ever really.

One final note – if it becomes clear that a price drop is going to be needed. Don’t just drop it a little. Make a serious drop. If you drop it by 20% off or so, buyers will feel like they are getting a discount or sale, instead of there being some sort of fishing going on.

Boost Your Curb Appeal

One of the key principals you need to keep in mind when selling your house is that the first impression a buyer gets really does matter. There have been many studies supporting this. A bad first impression will be very hard to make people forget about and can help them be more critical of everything about the house. However, a good first impression can help them imagine themselves enjoying the property and help them be a little more forgiving about details that may not be their preference. So look at your house from the street – what looks good? What looks bad? What could you improve? Fresh paint where needed, a clean, full lawn, no weeds, a sharp mail box, perhaps some flowers. There are all kinds of little ways to help your house really stand out when a buyer first lays eyes on it.

Don’t Panic and Price Too Low

The best way to stand out from the competition is to spend the money you need to in order to offer the things that other houses are not offering. Trying to lowball the competition can backfire and make your house seem less desirous. What’s more, if you don’t have photos that show off your house, this can be just as bad as pricing it too low. You need your house to look amazing, offer things other homes don’t, and be priced competitively for what it offers.

Thinking about selling your home in Eugene, Oregon? We’d love the chance to talk over your options with you if you are interested. Just fill out the form on this site or give us a call at (541) 632-4351 right away!

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